Author: | Ms. Regina M. Luttrell, Luke W. Capizzo | ISBN: | 9781506329079 |
Publisher: | SAGE Publications | Publication: | March 26, 2018 |
Imprint: | SAGE Publications, Inc | Language: | English |
Author: | Ms. Regina M. Luttrell, Luke W. Capizzo |
ISBN: | 9781506329079 |
Publisher: | SAGE Publications |
Publication: | March 26, 2018 |
Imprint: | SAGE Publications, Inc |
Language: | English |
A Practical and Concise Introduction to Agency Life
The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations.
Key Features:
A Practical and Concise Introduction to Agency Life
The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations.
Key Features: