The Rhetoric of Soft Power
Public Diplomacy in Global Contexts
Nonfiction, Reference & Language, Language Arts, Public Speaking, Rhetoric, Social & Cultural Studies, Political Science, International, International Relations
| Author: | Craig Hayden | ISBN: | 9780739142608 |
| Publisher: | Lexington Books | Publication: | November 15, 2011 |
| Imprint: | Lexington Books | Language: | English |
| Author: | Craig Hayden |
| ISBN: | 9780739142608 |
| Publisher: | Lexington Books |
| Publication: | November 15, 2011 |
| Imprint: | Lexington Books |
| Language: | English |
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.
