The Right Sensory Mix

Targeting Consumer Product Development Scientifically

Business & Finance, Marketing & Sales, Customer Service
Cover of the book The Right Sensory Mix by Diana Derval, Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Diana Derval ISBN: 9783642120930
Publisher: Springer Berlin Heidelberg Publication: September 17, 2010
Imprint: Springer Language: English
Author: Diana Derval
ISBN: 9783642120930
Publisher: Springer Berlin Heidelberg
Publication: September 17, 2010
Imprint: Springer
Language: English

Berry-AMA Book Prize FINALIST 2011!

“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.  

The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.

Why do some people drink black coffee and others stick to tea?

Why do some people prefer competitors’ products?

Why do we sell less in this country?

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.

After reading the book, managers will be able to:

• Understand and predict consumers’ behavior and preferences

• Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product

• Fine-tune their positioning and product range for every local market

• Systematically increase their innovation hit rate

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Berry-AMA Book Prize FINALIST 2011!

“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.  

The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.

Why do some people drink black coffee and others stick to tea?

Why do some people prefer competitors’ products?

Why do we sell less in this country?

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.

After reading the book, managers will be able to:

• Understand and predict consumers’ behavior and preferences

• Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product

• Fine-tune their positioning and product range for every local market

• Systematically increase their innovation hit rate

More books from Springer Berlin Heidelberg

Cover of the book Model-Driven Risk Analysis by Diana Derval
Cover of the book The Chang’E-1 Topographic Atlas of the Moon by Diana Derval
Cover of the book Recent Advances in Laser Ablation ICP-MS for Archaeology by Diana Derval
Cover of the book Neurologische Notfälle by Diana Derval
Cover of the book Multilingual Lexical Recognition in the Mental Lexicon of Third Language Users by Diana Derval
Cover of the book Notfallsonographie by Diana Derval
Cover of the book Ecosystem Services and Management Strategy in China by Diana Derval
Cover of the book Hydrodynamik by Diana Derval
Cover of the book Mathematik kompakt by Diana Derval
Cover of the book Boolean Functions and Their Applications in Cryptography by Diana Derval
Cover of the book Medical Informatics Europe 78 by Diana Derval
Cover of the book Models of Strategic Reasoning by Diana Derval
Cover of the book Emissions of Air Pollutants by Diana Derval
Cover of the book The Growth Spiral by Diana Derval
Cover of the book Upper Bound Limit Load Solutions for Welded Joints with Cracks by Diana Derval
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy