The Road to AUM

Driving Assets Under Management through Effective Marketing and Sales

Business & Finance, Finance & Investing, Commodities, Industries & Professions, Industries, Marketing & Sales
Cover of the book The Road to AUM by Sandra  Powers Murphy, Noble Ark Ventures
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sandra Powers Murphy ISBN: 9780999720424
Publisher: Noble Ark Ventures Publication: February 6, 2018
Imprint: Noble Ark Ventures Language: English
Author: Sandra Powers Murphy
ISBN: 9780999720424
Publisher: Noble Ark Ventures
Publication: February 6, 2018
Imprint: Noble Ark Ventures
Language: English

Got performance? Seeking assets to manage? Frustrated by the youthful research professionals across the table who “just don’t get it” while seeming to control billions?

Managers are often challenged by the process of asset gathering. Why doesn’t the market recognize the firm’s value? Where is the AUM? Here is a big idea—let’s ask these institutions why most managers do not have their assets and never will. These pages convey the responses of institutional investors worldwide to these questions and more so that managers can hear their feedback directly and utilize it to create a game plan designed around what matters most to asset allocators.

Managers are a passionate lot. They work hard building firms, track records, and teams. Their strategies are different. They are out in the market, spending precious time and money in the pursuit of institutional assets to manage. Their numbers are better than exponentially larger, well branded, and longer tenured investment management competitors. Managers anticipate this outperformance will make all the difference in asset gathering. However, the assets consistently go to the biggest players in the industry, largely agnostic to asset class, vehicle type, and market cycle. Occasional entrants make a big splash, while the industry remains a pyramid. Few firms make it to their desired capacity.  What makes the difference in institutional investment management marketing and sales?

The Road to AUM provides investment managers and business owners, as well as marketing and sales professionals with a roadmap to institutional asset growth based on observations and comments directly from the institutions themselves. Whether a firm is launching, emerging, stuck in neutral, or moving in a new direction, an aerial view of the road ahead is paramount. This book will tell managers what the market will not. It will explain where to spend time and resources, and where to save them. The book offers a view of the forest through the trees for managers seeking a path to asset growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Got performance? Seeking assets to manage? Frustrated by the youthful research professionals across the table who “just don’t get it” while seeming to control billions?

Managers are often challenged by the process of asset gathering. Why doesn’t the market recognize the firm’s value? Where is the AUM? Here is a big idea—let’s ask these institutions why most managers do not have their assets and never will. These pages convey the responses of institutional investors worldwide to these questions and more so that managers can hear their feedback directly and utilize it to create a game plan designed around what matters most to asset allocators.

Managers are a passionate lot. They work hard building firms, track records, and teams. Their strategies are different. They are out in the market, spending precious time and money in the pursuit of institutional assets to manage. Their numbers are better than exponentially larger, well branded, and longer tenured investment management competitors. Managers anticipate this outperformance will make all the difference in asset gathering. However, the assets consistently go to the biggest players in the industry, largely agnostic to asset class, vehicle type, and market cycle. Occasional entrants make a big splash, while the industry remains a pyramid. Few firms make it to their desired capacity.  What makes the difference in institutional investment management marketing and sales?

The Road to AUM provides investment managers and business owners, as well as marketing and sales professionals with a roadmap to institutional asset growth based on observations and comments directly from the institutions themselves. Whether a firm is launching, emerging, stuck in neutral, or moving in a new direction, an aerial view of the road ahead is paramount. This book will tell managers what the market will not. It will explain where to spend time and resources, and where to save them. The book offers a view of the forest through the trees for managers seeking a path to asset growth.

More books from Marketing & Sales

Cover of the book Market Domination for Podcasting by Sandra  Powers Murphy
Cover of the book UnBranding by Sandra  Powers Murphy
Cover of the book Differentiate or Die by Sandra  Powers Murphy
Cover of the book BE SEEN by Sandra  Powers Murphy
Cover of the book Public Relations, Cooperation, and Justice by Sandra  Powers Murphy
Cover of the book Adventures in Airtime: Personal Stories of USA Radio People Volume 1 by Sandra  Powers Murphy
Cover of the book Becoming a Public Relations Writer by Sandra  Powers Murphy
Cover of the book 8 Unbreakable Commandments for a High Conversion Website by Sandra  Powers Murphy
Cover of the book The Power of Broke by Sandra  Powers Murphy
Cover of the book Ethics in the Alcohol Industry by Sandra  Powers Murphy
Cover of the book Author Launch Pad - How to Generate Free Publicity for your Book by Sandra  Powers Murphy
Cover of the book Fare Affari su LinkedIn. I Migliori Strumenti per Utilizzare LinkedIn come Canale di Vendita dei Tuoi Infoprodotti. (Ebook Italiano - Anteprima Gratis) by Sandra  Powers Murphy
Cover of the book Tell The Truth by Sandra  Powers Murphy
Cover of the book B2B銷售勝經 by Sandra  Powers Murphy
Cover of the book Gestión Administrativa y Comercial en Restauración by Sandra  Powers Murphy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy