The Routledge Companion to Non-Market Strategy

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Routledge Companion to Non-Market Strategy by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317819707
Publisher: Taylor and Francis Publication: April 24, 2015
Imprint: Routledge Language: English
Author:
ISBN: 9781317819707
Publisher: Taylor and Francis
Publication: April 24, 2015
Imprint: Routledge
Language: English

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

More books from Taylor and Francis

Cover of the book The Routledge Companion to Thought Experiments by
Cover of the book Postdevelopment in Practice by
Cover of the book Li Da And Marxist Philosophy In China by
Cover of the book The Anthropology Graduate's Guide by
Cover of the book Environmental Effects on Cognitive Abilities by
Cover of the book The Origins and Spread of Domestic Animals in Southwest Asia and Europe by
Cover of the book The Wild Irish Girl by
Cover of the book A Global Portrait of Counselling Psychology by
Cover of the book Managing Negative Emotions Without Drinking by
Cover of the book The Capital Markets and Financial Management in Banking by
Cover of the book The Degradation of the Academic Dogma by
Cover of the book A Cosmopolitan Journey? by
Cover of the book The Hunger Games by
Cover of the book Prophecy and Sibylline Imagery in the Renaissance by
Cover of the book Online Education Using Learning Objects by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy