The Social Organisation of Marketing

A Figurational Approach to People, Organisations, and Markets

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Social Organisation of Marketing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319515717
Publisher: Springer International Publishing Publication: July 25, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319515717
Publisher: Springer International Publishing
Publication: July 25, 2017
Imprint: Palgrave Macmillan
Language: English

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. 

More books from Springer International Publishing

Cover of the book Computing and Combinatorics by
Cover of the book Mathematical Advances Towards Sustainable Environmental Systems by
Cover of the book Zinc Enzyme Inhibitors by
Cover of the book Decision Making and Performance Evaluation Using Data Envelopment Analysis by
Cover of the book A Reference Architecture for Real-Time Performance Measurement by
Cover of the book Modern Methods in Collisional-Radiative Modeling of Plasmas by
Cover of the book Sustainability, Green IT and Education Strategies in the Twenty-first Century by
Cover of the book Total Intravenous Anesthesia and Target Controlled Infusions by
Cover of the book Phenomenology in a New Key: Between Analysis and History by
Cover of the book Contemporary Research and Perspectives on Early Childhood Mathematics Education by
Cover of the book Conscious Coastal Cities by
Cover of the book Transport Phenomena in Multiphase Flows by
Cover of the book National Sovereignty in the European Union by
Cover of the book Medical Toxicology: Antidotes and Anecdotes by
Cover of the book ENT in Primary Care by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy