The Social Organization

Managing Human Capital through Social Media

Business & Finance, Economics, Development & Growth, Marketing & Sales
Cover of the book The Social Organization by Amelia Manuti, Pasquale Davide de Palma, Palgrave Macmillan
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Author: Amelia Manuti, Pasquale Davide de Palma ISBN: 9781137585363
Publisher: Palgrave Macmillan Publication: December 16, 2015
Imprint: Palgrave Pivot Language: English
Author: Amelia Manuti, Pasquale Davide de Palma
ISBN: 9781137585363
Publisher: Palgrave Macmillan
Publication: December 16, 2015
Imprint: Palgrave Pivot
Language: English

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways.
Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

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Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways.
Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

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