The Tourism and Leisure Experience

Consumer and Managerial Perspectives

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book The Tourism and Leisure Experience by , Channel View Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781845412036
Publisher: Channel View Publications Publication: September 1, 2010
Imprint: Channel View Publications Language: English
Author:
ISBN: 9781845412036
Publisher: Channel View Publications
Publication: September 1, 2010
Imprint: Channel View Publications
Language: English

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

More books from Channel View Publications

Cover of the book Studying Speaking to Inform Second Language Learning by
Cover of the book Input for Instructed L2 Learners by
Cover of the book Cross-linguistic Influences in the Second Language Lexicon by
Cover of the book New Insights into Language Anxiety by
Cover of the book Language Teacher Psychology by
Cover of the book Examining Education, Media, and Dialogue under Occupation by
Cover of the book The Strategy Factor in Successful Language Learning by
Cover of the book Risk in Academic Writing by
Cover of the book Tourism and Humour by
Cover of the book Implicit and Explicit Knowledge in Second Language Learning, Testing and Teaching by
Cover of the book Dyslexia in the Foreign Language Classroom by
Cover of the book China and English by
Cover of the book Optimizing Language Learners Nonverbal Behavior by
Cover of the book Translating Law by
Cover of the book Nature-Based Tourism in Peripheral Areas by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy