UK Beer Industry Analysis

Porter`s Five Forces

Business & Finance
Cover of the book UK Beer Industry Analysis by Mark Dinkhoff, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Dinkhoff ISBN: 9783638043908
Publisher: GRIN Publishing Publication: May 8, 2008
Imprint: GRIN Publishing Language: English
Author: Mark Dinkhoff
ISBN: 9783638043908
Publisher: GRIN Publishing
Publication: May 8, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2007 in the subject Business economics - General, grade: 1,3, University of Lincoln (School of Business and Law), course: Strategic Management, 32 entries in the bibliography, language: English, abstract: Compared with the rest of the world the UK beer consumption was on rank 5 in 2001 what shows its significance. Within the overall market value of 15,473.8 million pounds (2004), premium lager was the leading segment with a value share of 39.2 %. All in all 5,454.7 million litres of beer have been sold in 2004. Below you will find a Porter`s five forces analysis of the UK beer industry which deduces the attractiveness of the industry from its structure. The structure itself influences the corporate strategy which is responsible for corporate success finally. Attractiveness in Porter`s view depends on five forces which influence an industry. Porter says that 'the collective strength of these forces determines the ultimate profit potential of an industry.' (Porter 1980, p. 21) In order to detect the importance of a single force Porter provides some indicators which will be highlighted. I have chosen this external analysis tool because it covers a wide range of important influences affecting the UK beer industry. To anticipate the later shown results it will become ob-vious that some of the forces provided by Porter have a massive effect on the industry especially intensity of rivalry and bargaining power of buyers. Companies acting in the industry have to have good knowledge of the industry structure and its threats to defend or favourably influence it to stay competitive and earn profits. The stronger the forces are the more the industry becomes unattractive.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - General, grade: 1,3, University of Lincoln (School of Business and Law), course: Strategic Management, 32 entries in the bibliography, language: English, abstract: Compared with the rest of the world the UK beer consumption was on rank 5 in 2001 what shows its significance. Within the overall market value of 15,473.8 million pounds (2004), premium lager was the leading segment with a value share of 39.2 %. All in all 5,454.7 million litres of beer have been sold in 2004. Below you will find a Porter`s five forces analysis of the UK beer industry which deduces the attractiveness of the industry from its structure. The structure itself influences the corporate strategy which is responsible for corporate success finally. Attractiveness in Porter`s view depends on five forces which influence an industry. Porter says that 'the collective strength of these forces determines the ultimate profit potential of an industry.' (Porter 1980, p. 21) In order to detect the importance of a single force Porter provides some indicators which will be highlighted. I have chosen this external analysis tool because it covers a wide range of important influences affecting the UK beer industry. To anticipate the later shown results it will become ob-vious that some of the forces provided by Porter have a massive effect on the industry especially intensity of rivalry and bargaining power of buyers. Companies acting in the industry have to have good knowledge of the industry structure and its threats to defend or favourably influence it to stay competitive and earn profits. The stronger the forces are the more the industry becomes unattractive.

More books from GRIN Publishing

Cover of the book How important were spirituals & folk songs for the life of enslaved African Americans in the antebellum South? by Mark Dinkhoff
Cover of the book Assessment of Waste Management Strategies in Nigerian Universities by Mark Dinkhoff
Cover of the book Age as a Factor in Second Language Acquisition by Mark Dinkhoff
Cover of the book The Sapir-Whorf Hypothesis by Mark Dinkhoff
Cover of the book Male protagonists and their marital situation in Katherine Mansfield's short stories 'The Stranger', 'At The Bay' and 'A Birthday' by Mark Dinkhoff
Cover of the book How to stop crime? Megan's Law as a strategic approach to crime prevention in the USA by Mark Dinkhoff
Cover of the book The Last COIN Lecture by Mark Dinkhoff
Cover of the book Heroes of a different kind. 'The Bigger-Than-Life'-John Wayne versus the 'Man with no Name'-Clint Eastwood by Mark Dinkhoff
Cover of the book Printcoverage Bali bombing - Australia vs. Asia by Mark Dinkhoff
Cover of the book Asset Backed Securities - A solution for financial management in International Corporates? by Mark Dinkhoff
Cover of the book Alien Invasive Species in Tropical Waters by Mark Dinkhoff
Cover of the book Voice over IP (VoIP), a recent advance in networking technology by Mark Dinkhoff
Cover of the book The Total Cultural Solution by Mark Dinkhoff
Cover of the book Über Upton Sinclair 'The Jungle' - Inhalt und Stilistik by Mark Dinkhoff
Cover of the book The vowel and diphthong system in scottish standard english by Mark Dinkhoff
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy