Unthinking

The Surprising Forces Behind What We Buy

Business & Finance, Marketing & Sales
Cover of the book Unthinking by Harry Beckwith, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Harry Beckwith ISBN: 9780446574204
Publisher: Grand Central Publishing Publication: January 26, 2011
Imprint: Business Plus Language: English
Author: Harry Beckwith
ISBN: 9780446574204
Publisher: Grand Central Publishing
Publication: January 26, 2011
Imprint: Business Plus
Language: English

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

More books from Grand Central Publishing

Cover of the book Whiplash by Harry Beckwith
Cover of the book Long Road to Mercy by Harry Beckwith
Cover of the book Here Comes Trouble by Harry Beckwith
Cover of the book The Silken Web by Harry Beckwith
Cover of the book The Last Day by Harry Beckwith
Cover of the book Showdown by Harry Beckwith
Cover of the book Until I'm Yours by Harry Beckwith
Cover of the book In the Royal Manner by Harry Beckwith
Cover of the book The Secret of Ella and Micha by Harry Beckwith
Cover of the book Straight from the Heart by Harry Beckwith
Cover of the book Death of an Addict by Harry Beckwith
Cover of the book Caffeine Blues by Harry Beckwith
Cover of the book You Can't Hide by Harry Beckwith
Cover of the book Undeniable by Harry Beckwith
Cover of the book Midas by Harry Beckwith
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy