User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book User Innovation and the Entrepreneurship Phenomenon in the Digital Economy by , IGI Global
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Author: ISBN: 9781522528289
Publisher: IGI Global Publication: October 31, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522528289
Publisher: IGI Global
Publication: October 31, 2017
Imprint: Business Science Reference
Language: English
The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.

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