Value Proposition Design

How to Create Products and Services Customers Want

Business & Finance
Cover of the book Value Proposition Design by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur ISBN: 9781118968062
Publisher: Wiley Publication: January 26, 2015
Imprint: Wiley Language: English
Author: Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
ISBN: 9781118968062
Publisher: Wiley
Publication: January 26, 2015
Imprint: Wiley
Language: English

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

More books from Wiley

Cover of the book M&A by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Modeling and Dimensioning of Mobile Wireless Networks by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Social Theory in a Changing World by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Materials and Structures under Shock and Impact by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Solutions Manual to Accompany Linear Algebra by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Sustainable Refurbishment by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Just What I Said by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Ammonium Nitrate Explosives for Civil Applications by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Phloem by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Advances in Chemical Physics by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Inquiry-Guided Learning by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Adventures In Raspberry Pi by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Building the Internet of Things by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Physics Essentials For Dummies by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
Cover of the book Understanding Systemic Risk in Global Financial Markets by Alexander Osterwalder, Gregory Bernarda, Alan Smith, Trish Papadakos, Yves Pigneur
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy