Visual Consumption

Business & Finance, Marketing & Sales, Research
Cover of the book Visual Consumption by Jonathan Schroeder, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jonathan Schroeder ISBN: 9781134542468
Publisher: Taylor and Francis Publication: September 26, 2002
Imprint: Routledge Language: English
Author: Jonathan Schroeder
ISBN: 9781134542468
Publisher: Taylor and Francis
Publication: September 26, 2002
Imprint: Routledge
Language: English

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.

Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.

Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.

Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.

Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

More books from Taylor and Francis

Cover of the book Remaking the Chinese State by Jonathan Schroeder
Cover of the book Making Space Public in Early Modern Europe by Jonathan Schroeder
Cover of the book Positive Youth Development through Sport by Jonathan Schroeder
Cover of the book Voluntary Associations by Jonathan Schroeder
Cover of the book Re-Inventing the Media by Jonathan Schroeder
Cover of the book Full-Spectrum Economics by Jonathan Schroeder
Cover of the book Economic Policy and Performance in Industrial Democracies by Jonathan Schroeder
Cover of the book Landscape, Tourism, and Meaning by Jonathan Schroeder
Cover of the book The Qiaopi Trade and Transnational Networks in the Chinese Diaspora by Jonathan Schroeder
Cover of the book Media and Class by Jonathan Schroeder
Cover of the book Innovations in the Reflecting Process by Jonathan Schroeder
Cover of the book Humanizing Evil by Jonathan Schroeder
Cover of the book Gendered Insecurities, Health and Development in Africa by Jonathan Schroeder
Cover of the book English Language Teaching during Japan's Post-war Occupation by Jonathan Schroeder
Cover of the book Journalism and Conflict in Indonesia by Jonathan Schroeder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy