Visual Marketing
From Attention to Action
Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology
| Author: | ISBN: | 9781136676482 | |
| Publisher: | Taylor and Francis | Publication: | September 19, 2007 |
| Imprint: | Psychology Press | Language: | English |
| Author: | |
| ISBN: | 9781136676482 |
| Publisher: | Taylor and Francis |
| Publication: | September 19, 2007 |
| Imprint: | Psychology Press |
| Language: | English |
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
