Wal-Mart's European Business Strategy

Business & Finance
Cover of the book Wal-Mart's European Business Strategy by Tomislaw Dalic, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tomislaw Dalic ISBN: 9783638245364
Publisher: GRIN Publishing Publication: January 15, 2004
Imprint: GRIN Publishing Language: English
Author: Tomislaw Dalic
ISBN: 9783638245364
Publisher: GRIN Publishing
Publication: January 15, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2001 in the subject Business economics - General, grade: very good, Maastricht University (Business Administration), course: European Business Startegy, 32 entries in the bibliography, language: English, abstract: How many retailers would one expect to be in the top ten of the global fortune 500? There is one, and it has a firm second position, leaving behind mammoth companies such as Ford and General Motors (www.fortune500.com). Wal-Mart is the world's largest retailer with 195 billion dollars in revenue in the year 2000, with operations mainly concentrated in the United States. Renowned in the United States for their discount centres, they have diversified into wholesaling to sustain the explosive growth of the seventies and eighties. Making use of acquired knowledge in distribution and inventory management technology, these new formulas proved to be profitable as well. However, the United States of America were not big enough to satisfy the needs of such a giant company, and international expansion was inevitable. After entry in South-America and Asia, Europe is the next market to be penetrated by Wal-Mart. The time seems right, as extensive liberalization has opened up the European Union and far-reaching economic integration between member states have created a huge common market, offering scale economies in purchasing and distribution similar to U.S. operations. Wal-Mart can use experience from previous foreign expansions to implement the correct strategy for Europe. This paper analyses Wal-Mart's European strategy, the rational behind its move to Europe and implications for its European competitors. It explains the following problem statement: Wal-Mart's entry into the European market was a strategic move rather than the pursuit of a growth opportunity. A brief review of Wal-Mart's history will be followed by the factors explaining their success in the United States, coming together in a concept called 'strategic fit'. After a short summary of their foreign expansion into South-America to stress the importance of the transferability of the concept of strategic fit, a description of the European retail industry will be given. Then the European retail industry is analysed with the help of the generic five forces model from Porter. The paper ends with a conclusion hinting at the future of the European retail market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2001 in the subject Business economics - General, grade: very good, Maastricht University (Business Administration), course: European Business Startegy, 32 entries in the bibliography, language: English, abstract: How many retailers would one expect to be in the top ten of the global fortune 500? There is one, and it has a firm second position, leaving behind mammoth companies such as Ford and General Motors (www.fortune500.com). Wal-Mart is the world's largest retailer with 195 billion dollars in revenue in the year 2000, with operations mainly concentrated in the United States. Renowned in the United States for their discount centres, they have diversified into wholesaling to sustain the explosive growth of the seventies and eighties. Making use of acquired knowledge in distribution and inventory management technology, these new formulas proved to be profitable as well. However, the United States of America were not big enough to satisfy the needs of such a giant company, and international expansion was inevitable. After entry in South-America and Asia, Europe is the next market to be penetrated by Wal-Mart. The time seems right, as extensive liberalization has opened up the European Union and far-reaching economic integration between member states have created a huge common market, offering scale economies in purchasing and distribution similar to U.S. operations. Wal-Mart can use experience from previous foreign expansions to implement the correct strategy for Europe. This paper analyses Wal-Mart's European strategy, the rational behind its move to Europe and implications for its European competitors. It explains the following problem statement: Wal-Mart's entry into the European market was a strategic move rather than the pursuit of a growth opportunity. A brief review of Wal-Mart's history will be followed by the factors explaining their success in the United States, coming together in a concept called 'strategic fit'. After a short summary of their foreign expansion into South-America to stress the importance of the transferability of the concept of strategic fit, a description of the European retail industry will be given. Then the European retail industry is analysed with the help of the generic five forces model from Porter. The paper ends with a conclusion hinting at the future of the European retail market.

More books from GRIN Publishing

Cover of the book Sound Recording in Low Budget Productions by Tomislaw Dalic
Cover of the book Social Theory - Between modernism and postmodernism Enlightenment and Romance by Tomislaw Dalic
Cover of the book Who Killed Willy Loman? An Investigation into Arthur Miller's 'Death of a Salesman' by Tomislaw Dalic
Cover of the book The British Empire and its colonial legacy by Tomislaw Dalic
Cover of the book Unterkonsumtion oder Überinvestition. Monetäre Konjunkturtheorien nach F.A. von Hayek und J.M. Keynes by Tomislaw Dalic
Cover of the book Los Principios de Autonomía y Suficiencia de la Hacienda Local en la Jurisprudencia del Tribunal Constitucional by Tomislaw Dalic
Cover of the book Can the principles of jus ad bellum and jus in bello be applied to the recently declared 'war on terrorism' ? by Tomislaw Dalic
Cover of the book The Arch of Constantine by Tomislaw Dalic
Cover of the book Globalization, Global Migration and its impact on a regional level by Tomislaw Dalic
Cover of the book 'Shall I compare thee to a summer's day?' An Interpretation of Sonnet Nr. 18 by William Shakespeare by Tomislaw Dalic
Cover of the book Mindfulness and Rumination. How meditation may reduce depressive symptoms by Tomislaw Dalic
Cover of the book Utilitarianism in Victorian England (with a special emphasis on Bentham and Mill) by Tomislaw Dalic
Cover of the book Impact of Domestic Winners and Losers on International Relations by Tomislaw Dalic
Cover of the book How Jewish is the Jew of Malta? by Tomislaw Dalic
Cover of the book White-Collar Crime by Tomislaw Dalic
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy