When the Headline Is You

An Insider's Guide to Handling the Media

Business & Finance, Management & Leadership, Leadership
Cover of the book When the Headline Is You by Jeff Ansell, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeff Ansell ISBN: 9780470875599
Publisher: Wiley Publication: August 26, 2010
Imprint: Jossey-Bass Language: English
Author: Jeff Ansell
ISBN: 9780470875599
Publisher: Wiley
Publication: August 26, 2010
Imprint: Jossey-Bass
Language: English

Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

More books from Wiley

Cover of the book Common U.S. GAAP Issues Facing CPAS by Jeff Ansell
Cover of the book Spatial Management of Risks by Jeff Ansell
Cover of the book C# 24-Hour Trainer by Jeff Ansell
Cover of the book Asset Allocation For Dummies by Jeff Ansell
Cover of the book The Marketing Performance Blueprint by Jeff Ansell
Cover of the book Workforce Asset Management Book of Knowledge by Jeff Ansell
Cover of the book Thank You and Good Night by Jeff Ansell
Cover of the book Rogues of Wall Street by Jeff Ansell
Cover of the book Sedimentology and Stratigraphy by Jeff Ansell
Cover of the book Personal Development All-in-One by Jeff Ansell
Cover of the book Cardenio between Cervantes and Shakespeare by Jeff Ansell
Cover of the book Inorganic Hydrazine Derivatives by Jeff Ansell
Cover of the book Novel Characters by Jeff Ansell
Cover of the book The Wiley Blackwell Companion to Practical Theology by Jeff Ansell
Cover of the book Intellectuals and Power by Jeff Ansell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy