Why People (Don’t) Buy

The Go and Stop Signals

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Why People (Don’t) Buy by Amitav Chakravarti, Manoj Thomas, Palgrave Macmillan UK
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Author: Amitav Chakravarti, Manoj Thomas ISBN: 9781137466693
Publisher: Palgrave Macmillan UK Publication: May 15, 2015
Imprint: Palgrave Macmillan Language: English
Author: Amitav Chakravarti, Manoj Thomas
ISBN: 9781137466693
Publisher: Palgrave Macmillan UK
Publication: May 15, 2015
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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