Wine Queens

Understanding the Role of Women in Wine Marketing

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies, Business & Finance, Marketing & Sales
Cover of the book Wine Queens by Mojca Ramšak, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mojca Ramšak ISBN: 9783319166612
Publisher: Springer International Publishing Publication: March 19, 2015
Imprint: Springer Language: English
Author: Mojca Ramšak
ISBN: 9783319166612
Publisher: Springer International Publishing
Publication: March 19, 2015
Imprint: Springer
Language: English

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

More books from Springer International Publishing

Cover of the book Business Challenges in the Changing Economic Landscape - Vol. 1 by Mojca Ramšak
Cover of the book Neurosis and Assimilation by Mojca Ramšak
Cover of the book Life Cycle Assessment by Mojca Ramšak
Cover of the book Model-Free Stabilization by Extremum Seeking by Mojca Ramšak
Cover of the book The Many Faces of Maxwell, Dirac and Einstein Equations by Mojca Ramšak
Cover of the book Faster than Nyquist Signaling by Mojca Ramšak
Cover of the book Mathematics and Methodology for Economics by Mojca Ramšak
Cover of the book OpenGeoSys-Tutorial by Mojca Ramšak
Cover of the book Dynamic Quality Management for Cloud Labor Services by Mojca Ramšak
Cover of the book Evolutionary Computation in Combinatorial Optimization by Mojca Ramšak
Cover of the book Interfaces between Mathematical Practices and Mathematical Education by Mojca Ramšak
Cover of the book Robust Motion Control of Oscillatory-Base Manipulators by Mojca Ramšak
Cover of the book Care at the End of Life by Mojca Ramšak
Cover of the book Men, Fathering and the Gender Trap by Mojca Ramšak
Cover of the book Type-2 Fuzzy Neural Networks and Their Applications by Mojca Ramšak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy