Winning with the News Media: A Self-Defense Manual When You're the Story

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Winning with the News Media: A Self-Defense Manual When You're the Story by Clarence Jones, Clarence Jones
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Author: Clarence Jones ISBN: 9781311374240
Publisher: Clarence Jones Publication: October 28, 2013
Imprint: Smashwords Edition Language: English
Author: Clarence Jones
ISBN: 9781311374240
Publisher: Clarence Jones
Publication: October 28, 2013
Imprint: Smashwords Edition
Language: English

A new, updated e-book version of a classic guidebook. Reviewers have called it the "bible" of news media relations.
One of the nation's most experienced reporters and news media consultants helps you understand how the news media operate and how to cope with them. A former investigative reporter in both newspapers and television, Clarence Jones shares his candid, critical assessment of where the media are, and where they're going. With insight and years of on-camera coaching, Jones teaches you how to look and sound your best in TV interviews.
The book is divided into three sections -- Media Strategy, Media Skills, and Inside the Media. It includes basic public relations guidelines, as well as extensive, step-by-step recommendations when you've been targeted by the media, or need to get your story out. Interview and news conference tips, crisis management, libel and privacy law are all explored in great detail. How to safely talk to reporters off-the-record. Explanations of how they'll edit you and what you can do to make the editing more accurate. Full text of the code of ethics reporters and editors claim to live by, and what you can do when they break their own rules. How to craft a quote they'll use, and use exactly as you said it. How to judge media advice from your lawyer. The battle for money and power that is now raging between print, television, and the Internet.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A new, updated e-book version of a classic guidebook. Reviewers have called it the "bible" of news media relations.
One of the nation's most experienced reporters and news media consultants helps you understand how the news media operate and how to cope with them. A former investigative reporter in both newspapers and television, Clarence Jones shares his candid, critical assessment of where the media are, and where they're going. With insight and years of on-camera coaching, Jones teaches you how to look and sound your best in TV interviews.
The book is divided into three sections -- Media Strategy, Media Skills, and Inside the Media. It includes basic public relations guidelines, as well as extensive, step-by-step recommendations when you've been targeted by the media, or need to get your story out. Interview and news conference tips, crisis management, libel and privacy law are all explored in great detail. How to safely talk to reporters off-the-record. Explanations of how they'll edit you and what you can do to make the editing more accurate. Full text of the code of ethics reporters and editors claim to live by, and what you can do when they break their own rules. How to craft a quote they'll use, and use exactly as you said it. How to judge media advice from your lawyer. The battle for money and power that is now raging between print, television, and the Internet.

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