Your Brand Is Not Your Logo

It Is an Experience that Lives in Your Customer's Gut

Business & Finance
Cover of the book Your Brand Is Not Your Logo by Robert Brunner, Stewart Emery, Russ Hall, Pearson Education
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Author: Robert Brunner, Stewart Emery, Russ Hall ISBN: 9780132144216
Publisher: Pearson Education Publication: November 2, 2009
Imprint: FT Press Language: English
Author: Robert Brunner, Stewart Emery, Russ Hall
ISBN: 9780132144216
Publisher: Pearson Education
Publication: November 2, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!

 

There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!

 

There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....

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