新概念私营企业营销管理

Business & Finance, Management & Leadership, Management Science
Cover of the book 新概念私营企业营销管理 by 燁子, 崧博出版事業有限公司
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Author: 燁子 ISBN: 3470000002228
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 燁子
ISBN: 3470000002228
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

加入世貿組織後,中國企業的發展趨勢應是建立現代企業的國際化經營管理。這是在經濟全球化背景下,企業生存、發展的必然選擇。這就要求企業在慘與國際競爭中,建立全球觀念,迅速、準確地掌握國際市場最新信息,從而做出快速抉策,制定戰略和行動綱領。同時,企業的國際化管理也意味著可以進入更廣大的國際市場,合理地配置資源,廣泛地利用國際資金和人才,獲得最新的科學技術。顯然,國際化管理給企業提出了更高的要求。

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加入世貿組織後,中國企業的發展趨勢應是建立現代企業的國際化經營管理。這是在經濟全球化背景下,企業生存、發展的必然選擇。這就要求企業在慘與國際競爭中,建立全球觀念,迅速、準確地掌握國際市場最新信息,從而做出快速抉策,制定戰略和行動綱領。同時,企業的國際化管理也意味著可以進入更廣大的國際市場,合理地配置資源,廣泛地利用國際資金和人才,獲得最新的科學技術。顯然,國際化管理給企業提出了更高的要求。

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