現代餐飲企業經營與管理

Nonfiction, Travel, Lodging & Restaurant Guides, Restaurants
Cover of the book 現代餐飲企業經營與管理 by 李輝, 崧博出版事業有限公司
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Author: 李輝 ISBN: 3470000001013
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 李輝
ISBN: 3470000001013
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

本教材立足適應21世紀對餐飲人才培養的需要,使學生掌握餐飲企業經營管理的基本知識、基本理論、基本技能。全書內容共分11章,以餐飲管理的理論為基礎,以業務經營活動為中心,註重內容的系統性、科學性、實用性和先進性,深入淺出,循序漸進,通過案例有效地將理論知識與實踐結合起來,增強了知識性與趣味性。主要內容包括:餐飲管理基礎理論、餐飲市場分析與調研、餐飲企業營銷管理、餐廳與菜單管理、餐飲原料管理、餐飲生產管理、餐飲服務質量管理、餐飲成本控制、餐飲管理新趨勢等。

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本教材立足適應21世紀對餐飲人才培養的需要,使學生掌握餐飲企業經營管理的基本知識、基本理論、基本技能。全書內容共分11章,以餐飲管理的理論為基礎,以業務經營活動為中心,註重內容的系統性、科學性、實用性和先進性,深入淺出,循序漸進,通過案例有效地將理論知識與實踐結合起來,增強了知識性與趣味性。主要內容包括:餐飲管理基礎理論、餐飲市場分析與調研、餐飲企業營銷管理、餐廳與菜單管理、餐飲原料管理、餐飲生產管理、餐飲服務質量管理、餐飲成本控制、餐飲管理新趨勢等。

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