管理者的營銷手法

Business & Finance, Management & Leadership, Management
Cover of the book 管理者的營銷手法 by 石地, 崧博出版事業有限公司
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Author: 石地 ISBN: 3460000017308
Publisher: 崧博出版事業有限公司 Publication: December 10, 2014
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 石地
ISBN: 3460000017308
Publisher: 崧博出版事業有限公司
Publication: December 10, 2014
Imprint: 崧博出版事業有限公司
Language: Chinese

勇敢的人吹響了向巨人挑戰的號角:一整套兩個多世紀之前擬定的原則在19世紀和20世紀的歲月裡對美國企業的結構、管理和實績起到了塑造定型的作用,我們說,現在應該是淘汰那些原則的時候了。大道至簡。簡單是一場資訊革命,其任務是使複雜的事情簡單明瞭,創造適當的指令。這種指令鼓勵改革、試驗、思想產生、革新和學習。這種指令來源於創造條理化的訓練。簡單絕不意味著單純。人們經常把簡單和單純混為一談。殊不知差之毫釐,謬以千里。簡單是一種行之有效的思維方式。本書教你管理者的行銷手法。

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勇敢的人吹響了向巨人挑戰的號角:一整套兩個多世紀之前擬定的原則在19世紀和20世紀的歲月裡對美國企業的結構、管理和實績起到了塑造定型的作用,我們說,現在應該是淘汰那些原則的時候了。大道至簡。簡單是一場資訊革命,其任務是使複雜的事情簡單明瞭,創造適當的指令。這種指令鼓勵改革、試驗、思想產生、革新和學習。這種指令來源於創造條理化的訓練。簡單絕不意味著單純。人們經常把簡單和單純混為一談。殊不知差之毫釐,謬以千里。簡單是一種行之有效的思維方式。本書教你管理者的行銷手法。

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