All about Them

Grow Your Business by Focusing on Others

Business & Finance, Human Resources & Personnel Management, Career Planning & Job Hunting, Nonfiction, Health & Well Being, Self Help, Self Improvement
Cover of the book All about Them by Bruce Turkel, Hachette Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bruce Turkel ISBN: 9780738219219
Publisher: Hachette Books Publication: September 6, 2016
Imprint: Da Capo Lifelong Books Language: English
Author: Bruce Turkel
ISBN: 9780738219219
Publisher: Hachette Books
Publication: September 6, 2016
Imprint: Da Capo Lifelong Books
Language: English

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

More books from Hachette Books

Cover of the book Praying for Sheetrock by Bruce Turkel
Cover of the book The Letters of Allen Ginsberg by Bruce Turkel
Cover of the book The Swamp Fox by Bruce Turkel
Cover of the book You Are What You Remember by Bruce Turkel
Cover of the book Escape from Paris by Bruce Turkel
Cover of the book The Don't Sweat Guide for Teachers by Bruce Turkel
Cover of the book Don't Sweat the Small Stuff at Work by Bruce Turkel
Cover of the book The Dream Manager by Bruce Turkel
Cover of the book 15,000+ Baby Names by Bruce Turkel
Cover of the book The Wall Street Diet by Bruce Turkel
Cover of the book The Fitness Fun Busy Book by Bruce Turkel
Cover of the book How Children Learn, 50th anniversary edition by Bruce Turkel
Cover of the book Appetite for Reduction by Bruce Turkel
Cover of the book First SEALs by Bruce Turkel
Cover of the book Ada Blackjack by Bruce Turkel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy