Analysis of Puma's current Marketing Communications Programme

Business & Finance, Marketing & Sales
Cover of the book Analysis of Puma's current Marketing Communications Programme by Daniel Hischer, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daniel Hischer ISBN: 9783638065467
Publisher: GRIN Verlag Publication: June 18, 2008
Imprint: GRIN Verlag Language: English
Author: Daniel Hischer
ISBN: 9783638065467
Publisher: GRIN Verlag
Publication: June 18, 2008
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Strathclyde, 32 entries in the bibliography, language: English, abstract: Today's sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Strathclyde, 32 entries in the bibliography, language: English, abstract: Today's sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.

More books from GRIN Verlag

Cover of the book Der Sturm auf die Bastille. Heldentat oder grausamer Akt? Unterrichtspraktische Prüfung für gymnasiale Mittelstufe by Daniel Hischer
Cover of the book Schlafverhalten bei Schülern - Welchen Einfluss hat das Schlafverhalten auf die schulische Leistung? by Daniel Hischer
Cover of the book Intramedialität bei Pedro Almodóvar am Beispiel der filmischen intertextuellen Bezüge in 'Todo sobre mi madre' by Daniel Hischer
Cover of the book Film within Film - Self reflexivity in European Auteur Cinema by Daniel Hischer
Cover of the book Der Konflikt zwischen Europäischer Union und den USA während den Verhandlungen über das Kyoto-Protokoll aus Sicht des rationalistischen Institutionalismus by Daniel Hischer
Cover of the book Wieviel darf eine Kaufoption kosten? by Daniel Hischer
Cover of the book Suizid bei Jugendlichen by Daniel Hischer
Cover of the book Die Versetzung des vatikanischen Obelisken, Sixtus V. und sein Architekt Domenico Fontana by Daniel Hischer
Cover of the book Die Potenzialanalyse aus ethischer, methodischer, industriesoziologischer und unternehmensethischer Sicht by Daniel Hischer
Cover of the book Die Beteiligung der schwarzen Bevölkerungsmehrheit am Südafrikanischen Krieg 1899-1902 by Daniel Hischer
Cover of the book Strukturen der Landwirtschaft in Polen vor und nach dem Zweiten Weltkrieg by Daniel Hischer
Cover of the book Loben, die größte Antriebskraft by Daniel Hischer
Cover of the book Die Diskussion um die Freihandelszonen Lateinamerikas und ihre Implementierung am Beispiel Costa Rica by Daniel Hischer
Cover of the book Die Verwendung von Tropen und Figuren der antiken Rhetorik anhand des Gedichtes 'Öfwer Werldens Fåfängligheter' von Johan Runius by Daniel Hischer
Cover of the book Die Tuareg-Nomaden in Mali. Veränderungen und Probleme in Zeiten des technologischen, wirtschaftlichen und politischen Wandels by Daniel Hischer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy