How Brands Become Icons

The Principles of Cultural Branding

Business & Finance, Marketing & Sales

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Big bigCover of How Brands Become Icons

More books from Harvard Business Review Press

bigCover of the book The Opposable Mind by

bigCover of the book The Architecture of Innovation by

bigCover of the book Handbook of Leadership Theory and Practice by

bigCover of the book Can You Hear Me? by

bigCover of the book What's Your Digital Business Model? by

bigCover of the book Conquering the Chaos by

bigCover of the book Pygmalion in Management by

bigCover of the book The Power of Positive Deviance by

bigCover of the book Marketing Metaphoria by

bigCover of the book Good Charts for Persuasive Presentations by

bigCover of the book HBR Guides to Emotional Intelligence at Work Collection (5 Books) (HBR Guide Series) by

bigCover of the book HBR's 10 Must Reads Ultimate Boxed Set (14 Books) by

bigCover of the book Keeping Up with the Quants by

bigCover of the book Reinforcements by

bigCover of the book Analytics at Work by

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy