Towards Customer Equity: should marketers shift focus from brand equity?

Business & Finance, Marketing & Sales

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More books from GRIN Publishing

bigCover of the book Recent changes in the constitution of Great Britain by

bigCover of the book Using the concepts of reliability and validity, critically examine how confident Human Resource professionals should be in using interviews as an effective selection technique by

bigCover of the book Classical vs. Modern theory in cognitive linguistics by

bigCover of the book How the public and the private spaces have become socially re-configured with the change of the political regime in Eastern Europe by

bigCover of the book The Portfolio - an Alternative Assessment Method in the Foreign Language Classroom by

bigCover of the book Reagan v. Roosevelt by

bigCover of the book The remaining security gap by

bigCover of the book History on Screen - Shaping National Identity in Mikhalkov's Cinema by

bigCover of the book Intertextuality and Prestige Advertising: A discursive-semiotic analysis of Australian TV advertisements by

bigCover of the book Assessing the Risk Management Process in the Banking Industry by

bigCover of the book Death Penalty - Essay by

bigCover of the book Transfer pricing for multinational enterprises. An integrated approach by

bigCover of the book Successful Team Dynamics: A Leader's Contributions and Responsibilities by

bigCover of the book Racial attitudes in Melville's 'Benito Cereno' and Twain's 'Huckleberry Finn' by

bigCover of the book Japan and its war-time past by

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy