Consumer category: 1529 books
Credit Counseling Services…Legit Or Scam?
A Mini-Guide On Credit Counseling Services With Very Helpful Debt Advice For Debt Management To Help You Find Solutions For Credit Card Relief And Other Debt Problems So You Can Get Out Of Debt & Be Debt Free For Life
Language: English
Release Date: September 27, 2012
Do credit counseling services really help people or are they merely dishonest schemes out to defraud consumers?
Every business has good guys and bad guys, and the credit world is certainly no exception. To protect yourself from the bad guys, you need to know how to distinguish who are legit...
by Ronald J. Leach
Language: English
Release Date: December 28, 2013
Language: English
Release Date: December 28, 2013
The headline was dreadful from a consumer's perspective. Data from all Target stores had been criminally hacked, and essential information on forty million credit and debit cards was stolen in November and December of 2013. There are reports of angry consumers calling Target's customer...
The Aging Consumer
Perspectives From Psychology and Economics
Language: English
Release Date: January 11, 2011
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.
This edited volume,...
Social Commerce
Consumer Behaviour in Online Environments
Language: English
Release Date: February 22, 2019
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore...
Contemporary Consumption Rituals
A Research Anthology
Language: English
Release Date: May 20, 2004
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...
Understanding Consumer Decision Making
The Means-end Approach To Marketing and Advertising Strategy
Language: English
Release Date: May 1, 2001
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues...
Customer Experience Branding
Driving Engagement Through Surprise and Innovation
Language: English
Release Date: September 3, 2016
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers'...
by Phyllis Shelton
Language: English
Release Date: March 26, 2013
Language: English
Release Date: March 26, 2013
Protecting Your Future with Long-Term Care Insurance is the most honest, consumer-oriented book you will ever read on this topic from the person Suze Orman trusts the most to keep her informed! Some will call it an expose on what is actually happening in the world of long-term care insurance, while...
by Cristina Coteanu
Language: English
Release Date: March 2, 2017
Language: English
Release Date: March 2, 2017
Of great interest to practitioners, policymakers and academics - as well as to consumers and traders in general - this timely work addresses all important legal and practical issues that arise in connection with online trading. This important work outlines the existing legislation and legal jurisprudence...
What Consumers Need to Know About Mortgages
What Consumers Need to Know, #1
Language: English
Release Date: January 21, 2015
A step by step guide that prepares you with what you need to know about mortgages as a consumer, tells you how to cut through the nonsense, what is important and what is not
Written by a working loan officer with wide-ranging experience and a decade of running a consumer education website,...
State of the World 2010
Transforming Cultures from Consumerism to Sustainability
Language: English
Release Date: July 4, 2013
Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already...
The ABA Consumer Guide to Adopting a Child
Everything You Need to Know for a Successful Adoption
Language: English
Release Date: May 1, 2016
Adopting a child is an extraordinarily important decision. In this authoritative guide, adoption experts Robert and Jeffrey Kasky provide all the information needed to navigate the adoption process and to successfully adopt a child. The book discusses the various types of adoptions; alerts readers...
Mapping Out Marketing
Navigation Lessons from the Ivory Trenches
Language: English
Release Date: May 24, 2018
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.
You hold in your hand a field guide for this adventure. Ron...
The ABA Guide to Assisted Reproduction
Techniques, Legal Issues, and Pathways to Success
Language: English
Release Date: October 1, 2016
For some hopeful parents, traditional methods of conception and carrying a pregnancy are simply not an option. For these parents, assisted reproductive technology (ART) provides a mechanism to achieve pregnancy and birth, whether through assisted insemination, in vitro fertilization, or gestational...