Tourism category: 1805 books

Creative Tourism is a branch of tourism that offers visitors a creative pursuit (including arts, crafts and cookery workshops), with the opportunity to stay in high quality accommodation, and to connect with local people in a distinctive destination.’ Research indicates that people want more time,...

The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this...

Seminar paper from the year 2007 in the subject Tourism, grade: 2,3, University of Abertay Dundee (University of Abertay, Dundee), 25 entries in the bibliography, language: English, abstract: Executive Summary Introductorily, tourism markteing and its special impacts and requirements are defined....

The tourism and hospitality industry in most destinations is dominated by small and medium-sized enterprises (SMEs), including small hotels, guesthouses, cafes and restaurants. While a destination may be seen by potential customers as a coordinated set of "places to say and things to do,"...

Throughout human history, until the 20 Century, the opportunities and luxuries afforded by tourism were severely limited, or almost non-existent. However, as technology improved modes of transportation, and the information explosion took a firm rooting in the world social ethos, tourism gained steady...

Recent years have seen an explosive growth in the phenomenon of people visiting locations from popular novels, films or television series. Places of the Imagination presents a timely and insightful analysis of this form of media tourism, exploring the question of how best to explain the increasing...

This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has...

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications...

The multiplicity of tourism encounters provide some of the best available occasions to observe the social world and its making(s). Focusing on ontological politics of tourism development, this book examines how different versions of tourism are enacted, how encounters between different versions of...

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social...

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism,...

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing...

This book remains the most in-depth large-scale introductory text on ethics as applied to tourism, examining the deep theoretical aspects of how human nature applies to tourism. It explores theory from a number of different disciplines, provides an overview of work on moral reasoning and development,...

Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors,...