Tourism category: 1805 books

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...

Walking is an essentially human activity. From a basic means of transport and opportunity for leisure through to being a religious act, walking has served as a significant philosophical, literary and historical subject. Thoreau’s 1851 lecture on Walking or the Romantic walks of the Wordsworths at...

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural...

Studienarbeit aus dem Jahr 2007 im Fachbereich Touristik / Tourismus, Note: 1,7, Hochschule Osnabrück, Veranstaltung: Schwerpunkt: Event Management and Tourism, Modul: International Aspects of Event Management, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit befasst sich mit dem Thema der...

Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices...

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field,...

Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. As the market continues to grow there is an increasing demand for clear and engaging sources...

Masterarbeit aus dem Jahr 2012 im Fachbereich Touristik / Tourismus, Note: 1,0, Fachhochschule Worms , Veranstaltung: International Tourism Management, Sprache: Deutsch, Abstract: Neben dem deutschen Reiseveranstaltermarkt existiert ein nicht greifbares Marktpotenzial an Reisen nichtgewerblicher Akteure....

This book studies the transformation of modern maritimity practices in coastal areas (such as swimming, navigation and tourism) and their implications to the development of Brazilian coastal cities, with an emphasis on the Northeast part of the country. It is a reflection on coastal geography in the...

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: * analyzes...

This book is the only in-depth ethnographic study of British charter tourists. It is based on several months of participant observation of British charter tourists on holiday in Palmanova and Magaluf on the Mediterranean Island of Mallorca. With a focus on space, the body, and food and drink practices,...

Bachelor Thesis from the year 2004 in the subject Tourism, grade: 1,0 (A), Stralsund University of Applied Sciences, 56 entries in the bibliography, language: English, abstract: The questions this thesis is trying to answer are * Can a bonus card system help to make the tourists loyal to a destination...

Research Paper (undergraduate) from the year 2003 in the subject Tourism, grade: 1,0 (A), Stralsund University of Applied Sciences (University of Applied Sciences), course: Finance, 11 entries in the bibliography, language: English, abstract: 'To lease or not to lease - a financing decision' Companies...