by
Bill Chiaravalle, Barbara Findlay Schenck
Language: English
Release Date: December 4, 2014
Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's...