Corporate History category: 769 books
by Tony Anderson
Language: English
Release Date: October 25, 2016
Language: English
Release Date: October 25, 2016
In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline", easyJet became one of the most successful start-ups in UK...
Development Derailed
Calgary and the CPR , 1962–64
Language: English
Release Date: November 1, 2013
In June of 1962, the Canadian Pacific Railway announced a proposal to redevelop part of its reserved land in the heart of downtown Calgary. In an effort to bolster its waning revenues and to redefine its urban presence, the CPR proposed a multimillion dollar development project that included retail,...
by Patricia Beard
Language: English
Release Date: May 5, 2009
Language: English
Release Date: May 5, 2009
The inside story of the power struggle that rocked Wall Street's most prestigious financial institution
What began with a shot over the bow ended in a shocking coup d'etat. In less than four months a group of eight retired executives orchestrated a stunning revolt within Morgan Stanley, the...
Tupperware
The Promise of Plastic in 1950s America
Language: English
Release Date: September 30, 2014
From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming...
Edizione
The Story of the Benetton Holding Company 1986-Present
Language: English
Release Date: August 17, 2017
A corporate history of the innovative Benetton Holding Company, Edizione follows the early days of the family-owned brand, through governance and structure changes, mass distribution, infrastructure and network growth, to wider views for the future.
In the late 1980s, as a world-class, multi-national...
A New Brand of Business
Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Language: English
Release Date: November 11, 2009
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers....
The Everything Store
Jeff Bezos and the Age of Amazon
Language: English
Release Date: October 15, 2013
"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, New Republic
Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything...
eBoys
The First Inside Account of Venture Capitalists at Work
Language: English
Release Date: March 1, 2001
In eBOYS, Randall Stross takes us behind the scenes and inside the heads of the gutsy entrepreneurs who are financing the hottest businesses on the Web. The six tall men who started Benchmark, Silicon Valley's most exciting venture capital firm, put themselves at the cutting edge of the new economy...
by James B. Stewart
Language: English
Release Date: February 18, 2005
Language: English
Release Date: February 18, 2005
The dramatic inside story of the downfall of Michael Eisner—Disney Chairman and CEO—and the scandals that drove America’s best-known entertainment company to civil war.
“When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on Earth”—these are lyrics...
At Any Cost
Jack Welch, General Electric, and the Pursuit of Profit
Language: English
Release Date: January 12, 2011
"O'Boyle has researched and written a monumental book that should be mandatory reading for all CEOs and anyone concerned with business ethics." --The Philadelphia Inquirer
"Superb . . . a spirited study of General Electric, and of its sometimes brilliant, sometimes bungling,...
by Josh Ozersky
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders...
Giants of Enterprise
Seven Business Innovators and the Empires They Built
Language: English
Release Date: October 13, 2009
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates...
Built to Last
Successful Habits of Visionary Companies
Language: English
Release Date: August 30, 2011
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book...
Dealers of Lightning
Xerox PARC and the Dawn of the Computer Age
Language: English
Release Date: May 19, 2009
In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created...