Development Growth category: 1653 books

From the beginning the new America become an inspiration and attraction for all emigrants from the Old World. To become a millionaire was everyone’s dream—the American dream. A new concept of the American millionaire has developed, where everyone can become a millionaire in the USA in a traditional...

This volume in Research in Social Issues in Management expands our understanding of organizational justice and applies justice theories to develop models of ethical behavior in organizations. At a time of global economic recession and frequent business and accounting scandals, many people are questioning...

There are rarely ever brand “new” ideas. Inventions are often old ideas recycled, enhanced and marketed in a new method and format. This is all called freewheeling innovation and this is how society (and technology) progresses. You cannot be afraid to take someone else’s ideas, improve on it...

In this insightful new book, business and life coach Debra Bajoras invites you to develop an equal, co-creative relationship with your business -- the ultimate process that will offer you the opportunity to become fully self-expressed in tandem with each other. Intuition is the tool you will use to...

Networking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into a team of like-minded business...

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written...

Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their...

Learn everything you need to know to make more money in freelance medical writing in this easy-to-follow marketing guide. Whether you’re a new or seasoned freelancer, you’ll discover proven, practical steps to start marketing your business in days. Discover how to rise above the crowd...

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that...

Small businesses are a very important part of any economy. In many countries, small businesses form the backbone of the economy. However, there is not always a lot of support from Government for small businesses who struggle with many business issues plus ensuring compliance.When you're...

I want to reveal a secret I discovered that the Airline Industry, successful coaches, business owners, marketers and entrepreneurs etc have used to incur billions for themselves till today and what is the secret? They sell the DESTINATION AND NOT THEIR AIRCRAFT. What does this mean? What is the destination?...

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides...

What does innovation mean to and in India? What are the predominant areas of innovation for India, and under what situations do they succeed or fail? This book addresses these all-important questions arising within diverse Indian contexts: informal economy, low-cost settings, large business groups,...

It came to our behaviour the way we perceive ourselves, the way we treat others and the decisions we make in pursuit of happiness. Limitless will take you on a journey from revival into apprehension and focus, aiming to activate ones power within them to change their life. Unfold your potential...