Business Science Reference imprint: 670 books

Simulation in Computational Finance and Economics

Tools and Emerging Applications

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Language: English
Release Date: August 31, 2012

Simulation has become a tool difficult to substitute in many scientific areas like manufacturing, medicine, telecommunications, games, etc. Finance is one of such areas where simulation is a commonly used tool; for example, we can find Monte Carlo simulation in many financial applications like market...
by Ioana Dragu
Language: English
Release Date: December 31, 2017

In the banking industry, inaccurate record keeping can generate negative consequences. By developing solutions to address such issues, financial reporting initiatives can be optimized. Accountancy and the Changing Landscape of Integrated Reporting is a pivotal reference source for the latest research...

Strategies in Sports Marketing

Technologies and Emerging Trends

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Language: English
Release Date: April 30, 2014

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing:...
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Language: English
Release Date: June 29, 2018

Financial analyses, investments, and accounting practices are continually developing and improving areas that have seen significant advancements in the past century. However, the recent bankruptcies by major banks, the debt crisis in the European Union, and the economic turmoil in several countries...
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Language: English
Release Date: December 12, 2016

Among banking industries and insurance and security sectors, systemic risk and information uncertainty can generate negative consequences. By developing solutions to address such issues, financial regulation initiatives can be optimized. Value Relevance of Accounting Information in Capital Markets...
by Vibha Kaw Raina
Language: English
Release Date: March 10, 2017

Advancements in technology have created more opportunities for mobile applications in modern society. In the financial realm, these innovations provide better user experience and digital capabilities. NFC Payment Systems and the New Era of Transaction Processing provides a thorough examination on...
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Language: English
Release Date: August 31, 2011

The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1.0 have undergone a dramatic change in quantity and quality with the advent of Web 2.0. Web 3.0, better known as the Semantic Web, will...
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Language: English
Release Date: October 31, 2010

The value of intangible assets has become increasingly prominent in recent years, in spite of the difficulties involved in the identification, measurement and financial valuation of intangibles. Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets: New Perspectives highlights the...
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Language: English
Release Date: November 29, 2016

The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is of paramount importance at all phases of project development and execution to avoid poor project results from meager economics, overspending, reputation and environmental damage, and even...
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Language: English
Release Date: June 19, 2017

Attacks on information systems and applications have become more prevalent with new advances in technology. Management of security and quick threat identification have become imperative aspects of technological applications. Information Technology Risk Management and Compliance in Modern Organizations...
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Language: English
Release Date: November 30, 2017

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global...

Managing Enterprise Information Technology Acquisitions

Assessing Organizational Preparedness

by Harekrishna Misra, Hakikur Rahman
Language: English
Release Date: June 30, 2013

For organizations operating in a modern business environment, adopting the latest information technologies (IT) is of paramount importance. Organizational decision makers are increasingly interested in IT acquisition, constantly seeking the most advanced solutions in order to give their constituents...
by Süphan Nasır
Language: English
Release Date: March 31, 2015

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies...

Advertising and Branding

Concepts, Methodologies, Tools, and Applications

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Language: English
Release Date: January 6, 2017

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive...
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