Business Science Reference imprint: 670 books

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of...

In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that...

As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment...

With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D...

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies...

Organizational strategies in the public sector are constantly changing and growing. In order for organizations to remain successful and competitive, they must ensure that the stream of knowledge is managed effectively. Building a Competitive Public Sector with Knowledge Management Strategy explores different...

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists...

Advances in information technology (IT) have influenced how organizations do business. With IT playing such a pivotal role in the operations and success of an organization, it is imperative that it be used strategically. As a repository of cases, Cases on E-Readiness and Information Systems Management...

Tourism is one of the most rapidly evolving industries of the twenty-first century. The economy of many countries all over the world depends on their ability to attract visitors and maintain a distinct edge in a highly competitive market. International Tourism and Hospitality in the Digital Age brings...

Human resource professionals are an essential part of an organization; by helping to establish a rapport between employees and their managers and providing individual support, they ensure the overall well-being and success of an establishment. However, in certain sectors, such as academia or industrial...

Project management (PM), as a discipline, has been undergoing an incremental inclusion of theories, techniques, and processes fromfields related to organizational behavior. Parallel to this has been the dominance of Information Technology (IT) projects within the field of Project Management. Information...

Big data analytics utilizes a wide range of software and analytical tools to provide immediate, relevant information for efficient decision-making. Companies are recognizing the immense potential of BDA, but ensuring the data is appropriate and error-free is the largest hurdle in implementing BDA applications....

Although economic growth is amongst the oldest of debates in Economics, there has been little advancement in growth theory since the classic works of Solow. As such, clear-cut answers to the context-specific determinants of growth, especially for developing countries, are rare. Bridging the Gap Between...

In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures. They start by assessing the importance of human reaction during the economic planning process and put together systems to measure financial markets and their longevity....