Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522507482
Publisher: IGI Global Publication: July 22, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522507482
Publisher: IGI Global
Publication: July 22, 2016
Imprint: Business Science Reference
Language: English
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

More books from IGI Global

Cover of the book Communication Infrastructures for Cloud Computing by
Cover of the book Factors Affecting Firm Competitiveness and Performance in the Modern Business World by
Cover of the book Handbook of Research on Sustainable Development and Governance Strategies for Economic Growth in Africa by
Cover of the book Promoting Global Peace and Civic Engagement through Education by
Cover of the book Globalized Curriculum Methods for Modern Mathematics Education by
Cover of the book Police Science by
Cover of the book Analyzing Human Behavior in Cyberspace by
Cover of the book Cases on the Societal Effects of Persuasive Games by
Cover of the book Virtual Technologies for Business and Industrial Applications by
Cover of the book Handbook of Research on Students' Research Competence in Modern Educational Contexts by
Cover of the book Handbook of Research on E-Business Standards and Protocols by
Cover of the book Educational Development and Infrastructure for Immigrants and Refugees by
Cover of the book Handbook of Research on Knowledge Management for Contemporary Business Environments by
Cover of the book Analyzing Risk through Probabilistic Modeling in Operations Research by
Cover of the book Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy