Marshall Cavendish Edition imprint: 285 books
The Global You
Ten strategies to operate as an international business player
Language: English
Release Date: December 1, 2010
Millions of people are now global business workers of some kind. Even though they might not use the term as such, they are buying, selling, managing and operating all over the world, but often have little preparation for the job. This book provides ten practical ways to enable the Global You to think,...
BSS Managing in the Discomfort Zone
How to deal with sensitive, difficult and unpleasant situations
Language: English
Release Date: July 1, 2012
Why is it that effective action is so often difficult to take? How do you make it work when you do take it? Human nature tends to make action difficult or make it more likely to be delayed or be done half-heartedly (with subsequent negative impact on results). There are so many unpleasant issues to...
Thriving in Your Work
How to succeed and remain motivated in challenging times
Language: English
Release Date: December 1, 2011
The pressures in your work are relentless. There is always more to be done. Expectations are high from your boss, your customers and your clients. Resources are tight and there is a perpetual squeeze on the support available to you. How on earth do you thrive and succeed in such an environment? This...
Real Estate Riches
Understanding Singapore’s Property Market in a Volatile Economy
Language: English
Release Date: May 1, 2011
In January 2011, the Singapore government unveiled a new set of property measures to curb rising home prices. It took most market watchers by surprise mainly because of the constant reassurance that the earlier round of measures, announced in August 2010, had been effective. Were these new measures necessary?...
Islamic Finance
Understanding its Principles and Practices
Language: English
Release Date: February 1, 2010
Though small in comparison with conventional finance, Islamic finance is at the threshold of serious expansion, growing at between 1520 per cent a year. Yet the wealth potential of Islamic finance is far from being its most attractive feature. What is most compelling about Islamic finance are its ethical...
100 Great Time Management Ideas
From leading companies around the world
Language: English
Release Date: October 1, 2009
Are you looking for some great ideas or inspiration to manage your time better? This book contains 100 great ideas, extracted from leading companies and individuals from around the world. In an age when people of all levels are struggling to cope wiith the demands on their time, just one simple idea...
STTS: Working in a Virtual World
A practical guide to working with virtual clients, managers and team members, and becoming more connected, efficient and productive
Language: English
Release Date: September 29, 2013
Globalisation is quickly making the world smaller, but the work challenges larger. Colleagues and clients are diverse and work from different locations. So how do we stay connected, efficient and productive? What do we do to overcome technological, cultural and time challenges? With practical skills...
The Copywriting Sourcebook
How to write better copy, faster for everything from ads to websites
Language: English
Release Date: September 1, 2009
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step...
Make Your Website Sell
The ultimate guide to increasing your online profits
Language: English
Release Date: February 1, 2012
Statistics amply demonstrate that most web owners don’t understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical...
by Jacky Tai, Wilson Chew
Language: English
Release Date: March 1, 2011
Language: English
Release Date: March 1, 2011
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience...
Create, Convince, Connect
Fundamentals of Advertising, Branding and Communication
Language: English
Release Date: July 1, 2008
Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to...
Get A Name
10 Rules to Create A Great Brand Name
Language: English
Release Date: March 1, 2009
So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is...
Invisible Gold in Asia
Creating Wealth Through Intellectual Property
Language: English
Release Date: August 1, 2010
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can’t see the Invisible Gold of today’s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity...
CultureShock! Portugal
A Survival Guide to Customs and Etiquette
Language: English
Release Date: August 1, 2009
CultureShock! Portugal is every reader’s guide to living, working and adapting to life in this beautiful, charming country. Packed full of useful information, this book will answer all your questions and provide you with much, much more. Find out how to obtain a work visa, how to enrol your children...