Invisible Gold in Asia

Creating Wealth Through Intellectual Property

Business & Finance
Cover of the book Invisible Gold in Asia by David Llewelyn, Marshall Cavendish International
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Author: David Llewelyn ISBN: 9789814312714
Publisher: Marshall Cavendish International Publication: August 1, 2010
Imprint: Marshall Cavendish Edition Language: English
Author: David Llewelyn
ISBN: 9789814312714
Publisher: Marshall Cavendish International
Publication: August 1, 2010
Imprint: Marshall Cavendish Edition
Language: English
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can’t see the Invisible Gold of today’s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology’s MP3 player and Tata’s ‘Nano’ car to ‘Tsingtao’ and ‘Singha’ branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can’t see the Invisible Gold of today’s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology’s MP3 player and Tata’s ‘Nano’ car to ‘Tsingtao’ and ‘Singha’ branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.

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