Reference imprint: 3303 books

Technology development has provided fundamental benefits of speed, precision, and convenience to common business strategies; providing not only a means for functional integration, but also an opportunity to enhance competitive capability of a business firm. Implementing IT Business Strategy in the...

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication...

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional...

In an effort to enhance the quality of education, universities and colleges are developing programs that help faculty and staff internationalize curriculum. These programs will purposefully develop the intercultural perspectives of students. Curriculum Internationalization and the Future of Education...

There is a real need for an enlightening new volume to explore the recent developments and topical analyses of the psychological and social effects of ICT. Information and Communication Technologies, Society and Human Beings: Theory and Framework addresses the extensive area of effects of ICT on human...

As computers are increasingly integrated into the classroom, instructors must address a number of pressing ethical questions regarding online behavior, course design, cyberbullying, and student cyber behavior. Ethical Technology Use, Policy, and Reactions in Educational Settings provides state-of-the-art...

With the wealth of information that you can find on the internet today, it is easy to find answers and details quickly by entering a simple query into a search engine. While this easy access to information is convenient, it is often difficult to separate fallacy from reality when dealing with digital...

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic...

The ability to effectively communicate with individuals from different linguistic and cultural backgrounds is an invaluable asset. Learning a second language proves useful as students navigate the culturally diverse world; however, studying a second language can be difficult for learners who are not...

Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made...

Online and blended courses are becoming increasingly prevalent in higher education settings, and the pressures to incorporate these environments highlights the increased demand to serve a generation that prefers learning through experience or through interacting with learning tools. Challenges arise...

For online learning and other forms of distance learning, time management is vital. As a recognized social asset, time constitutes a consistent and complete new approach to online higher education. Assessment and Evaluation of Time Factors in Online Teaching and Learning combines empirical and methodological...

With its cost efficiency, enabling of collaboration and sharing of resources, and its ability to improve access, cloud computing is likely to play a big role in the classrooms of tomorrow. Cloud Computing for Teaching and Learning: Strategies for Design and Implementation provides the latest information...

Civic engagement initiatives and activities are crucial to the progression of modern society. By raising awareness of social issues and problems, citizens can make a greater impact and have their voices be heard. Student Activism as a Vehicle for Change on College Campuses: Emerging Research and Opportunities...