Sage Publications Pvt Ltd imprint: 873 books

Watch the author talk about 'Organisational Schizophrenia: Impact on Customer Service Quality'. More than two decades after the watershed economic reforms of 1991, customers find yawning gaps between what many companies promise to deliver as a matter of policy and what, in customers' perception,...

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The...

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive...

The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified: Plans to Payoffs aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct...

Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices...

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world.    The book walks...

**2nd prize in the DMA-NTPC Management Book Awards, 2018. Shortlisted for Management Book of the Year Awards 2019 by Chartered Management Institute, UK.** If we recognize that economic growth requires the efficient allocation of resources, then how can half of the world’s population...

This book presents a visionary leadership framework and its application toward delivering superior value in health. It provides a road map on how to create shared vision, assess vision–reality gap, identify paths to pursue, inspire, and empower stakeholders, and utilize results-based management...

This volume focuses on sucessful cases of innovative change in public service delivery and offers comment on initatives to continue change and further develop best practice.

The scope of professional practice in planning has now become very vast-in addition to traditional land-use planning at urban, regional and national levels, it includes development management; real-estate development; advice, arbitration and legal services; education and training; and research. In...

India's tryst with the digital is an extensive project and while much media attention is given to flagship projects, the story is also of marginalised peoples, in cities, appropriating digital leaks, using the digital and thereby contributing to the digital economy. It is this battle between enclosing...

India Policy Forum is a joint venture of NCAER, the National Council of Applied Economic Research in New Delhi, and the Brookings Institution in Washington DC that aims to examine India's reforms and economic transition using policy-relevant empirical research. The objective of the IPF is to generate...

Thinking Design looks at 'design' in its broadest sense and shows how design originates in 'human need' which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative...

Knowledge Economy: The Indian Challenge engages with the challenge of transforming the Indian economy to a knowledge economy. Thus, it looks at change management of the economy with a focus on: • Economic trends and critical activities contributing to the desired change • Educational issues...