Wiley imprint: 16403 books
It's the Customer, Stupid!
34 Wake-up Calls to Help You Stay Client-Focused
Language: English
Release Date: January 13, 2011
Ruthlessly focus on what's convenient for customers, not what's convenient for you
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.
Speaker...
Marketing 3.0
From Products to Customers to the Human Spirit
Language: English
Release Date: March 30, 2010
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...
Mr. Shmooze
The Art and Science of Selling Through Relationships
Language: English
Release Date: October 7, 2010
Reorient your selling approach
Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not, is about “giving.”
Mr. Shmooze gives...
Selling to the Government
What It Takes to Compete and Win in the World's Largest Market
Language: English
Release Date: November 23, 2010
Learn the crucial ins and outs of the world’s largest market
The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of...
Free Marketing
101 Low and No-Cost Ways to Grow Your Business, Online and Off
Language: English
Release Date: August 31, 2011
Simple, powerful marketing strategies every business can afford to implement
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with...
The Digital Handshake
Seven Proven Strategies to Grow Your Business Using Social Media
Language: English
Release Date: September 10, 2009
Practical applications for using social media to boost your business
Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve...
by
Language: English
Release Date: August 5, 2010
Language: English
Release Date: August 5, 2010
The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
Includes more than 60% new material...
Leading with Noble Purpose
How to Create a Tribe of True Believers
Language: English
Release Date: February 3, 2016
Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
Human beings are hardwired to seek...
Big Data in Practice
How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Language: English
Release Date: March 22, 2016
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required...
Selling with Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud
Language: English
Release Date: November 21, 2012
Turn an effective sales force into one that is truly outstanding
Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling...
Get Seen
Online Video Secrets to Building Your Business
Language: English
Release Date: January 14, 2010
The era of online video has arrived—now make it work for your business
In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities...
Sales EQ
How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Language: English
Release Date: March 2, 2017
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating...
How To Sell When Nobody's Buying
(And How to Sell Even More When They Are)
Language: English
Release Date: June 15, 2009
The most effective sales strategies for tough economic times
Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . ....
The Retail Revival
Reimagining Business for the New Age of Consumerism
Language: English
Release Date: February 11, 2013
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street...