Stereotypes, Schemas, and Typifications as Integral Elements in the Persuasive Process
by
Byron B. Renz
Language: English
Release Date: February 23, 2010
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argument taps the reservoir of unconscious understandings,...