Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion
Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion
Business & Finance, Career Planning & Job Hunting, Small Business, Business Reference, Business Communication
| Author: | James Hammond | ISBN: | 9780749463021 |
| Publisher: | Kogan Page | Publication: | March 3, 2011 |
| Imprint: | Kogan Page | Language: | English |
| Author: | James Hammond |
| ISBN: | 9780749463021 |
| Publisher: | Kogan Page |
| Publication: | March 3, 2011 |
| Imprint: | Kogan Page |
| Language: | English |
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
