Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion

Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion

Business & Finance, Career Planning & Job Hunting, Small Business, Business Reference, Business Communication
Cover of the book Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion by James Hammond, Kogan Page
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Author: James Hammond ISBN: 9780749463021
Publisher: Kogan Page Publication: March 3, 2011
Imprint: Kogan Page Language: English
Author: James Hammond
ISBN: 9780749463021
Publisher: Kogan Page
Publication: March 3, 2011
Imprint: Kogan Page
Language: English

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

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