Building Routes to Customers

Proven Strategies for Profitable Growth

Business & Finance, Management & Leadership, Management Science, Marketing & Sales
Cover of the book Building Routes to Customers by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer, Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer ISBN: 9780387799513
Publisher: Springer New York Publication: April 5, 2009
Imprint: Springer Language: English
Author: Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
ISBN: 9780387799513
Publisher: Springer New York
Publication: April 5, 2009
Imprint: Springer
Language: English

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

More books from Springer New York

Cover of the book The Archaeology of Anxiety by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Highlighting the History of Astronomy in the Asia-Pacific Region by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Cognitive Pearls in General Surgery by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Drug Discovery in Pancreatic Cancer by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Global Positioning System: An Overview by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Topics from the 8th Annual UNCG Regional Mathematics and Statistics Conference by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book A Commentary on Thermodynamics by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Ascorbic Acid in Plants by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book South Asian Mammals by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Handbook of Ethnic Conflict by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Payer, Provider, Consumer: Industry Confronts Health Care Costs by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book How Helminths Alter Immunity to Infection by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Gene-Environment Interplay in Interpersonal Relationships across the Lifespan by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Structure and Function of the Neural Cell Adhesion Molecule NCAM by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Cover of the book Glutamine in Clinical Nutrition by Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy