Business Marketing - the case of Microsoft

the case of Microsoft

Business & Finance, Management & Leadership, Management
Cover of the book Business Marketing - the case of Microsoft by Fuat Beyazitoglu, GRIN Publishing
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Author: Fuat Beyazitoglu ISBN: 9783640569052
Publisher: GRIN Publishing Publication: March 19, 2010
Imprint: GRIN Publishing Language: English
Author: Fuat Beyazitoglu
ISBN: 9783640569052
Publisher: GRIN Publishing
Publication: March 19, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Southern Denmark, language: English, abstract: Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.

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Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Southern Denmark, language: English, abstract: Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.

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