Business relationships in China and Guanxi

Business & Finance, Marketing & Sales
Cover of the book Business relationships in China and Guanxi by Boris Klotz, GRIN Publishing
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Author: Boris Klotz ISBN: 9783638628921
Publisher: GRIN Publishing Publication: March 16, 2007
Imprint: GRIN Publishing Language: English
Author: Boris Klotz
ISBN: 9783638628921
Publisher: GRIN Publishing
Publication: March 16, 2007
Imprint: GRIN Publishing
Language: English

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Macquarie University, course: Asian Business Environments, 22 entries in the bibliography, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats what everybody nows. But only a few know how diffcult it really can be to do business in China. The business transactions in this country are far more relianced on close personal relationships. 'Guanxi' is everywhere and a important part of a succesfull start in China. This work will explain what's behind this mysterious word, how to build it and how to succesfully use it in the Chinese business environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Macquarie University, course: Asian Business Environments, 22 entries in the bibliography, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats what everybody nows. But only a few know how diffcult it really can be to do business in China. The business transactions in this country are far more relianced on close personal relationships. 'Guanxi' is everywhere and a important part of a succesfull start in China. This work will explain what's behind this mysterious word, how to build it and how to succesfully use it in the Chinese business environment.

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