Business Research Methods and Statistics Using SPSS

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Business Research Methods and Statistics Using SPSS by Professor Robert P. Burns, Richard Burns, SAGE Publications
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Author: Professor Robert P. Burns, Richard Burns ISBN: 9781446241585
Publisher: SAGE Publications Publication: November 20, 2008
Imprint: SAGE Publications Ltd Language: English
Author: Professor Robert P. Burns, Richard Burns
ISBN: 9781446241585
Publisher: SAGE Publications
Publication: November 20, 2008
Imprint: SAGE Publications Ltd
Language: English

[![A companion website is available for this text][]][A companion website is available for this text 1]

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/burns/plecture.htm

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

[![A companion website is available for this text][]][A companion website is available for this text 1]

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/burns/plecture.htm

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