Cascades: How to Create a Movement that Drives Transformational Change

How to Create a Movement that Drives Transformational Change

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Leadership, Business Reference
Cover of the book Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell, McGraw-Hill Education
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Author: Greg Satell ISBN: 9781260454024
Publisher: McGraw-Hill Education Publication: April 26, 2019
Imprint: McGraw-Hill Education Language: English
Author: Greg Satell
ISBN: 9781260454024
Publisher: McGraw-Hill Education
Publication: April 26, 2019
Imprint: McGraw-Hill Education
Language: English

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!

If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?

Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.

In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.

As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!

If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?

Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.

In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.

As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

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