Cause for Success

10 Companies That Put Profit Second and Came in First

Business & Finance, Management & Leadership, Motivational
Cover of the book Cause for Success by Christine Arena, New World Library
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christine Arena ISBN: 9781577319214
Publisher: New World Library Publication: February 8, 2011
Imprint: New World Library Language: English
Author: Christine Arena
ISBN: 9781577319214
Publisher: New World Library
Publication: February 8, 2011
Imprint: New World Library
Language: English

Stung by corporate scandals and media mayhem, many companies have begun integrating terms like "sustainable business," "conscious capitalism," and "ethical business" into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard? When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate leaders find themselves at a loss. "This is because, unlike branding or accounting, there are far too few solid industry case studies that profile the success stories and how those companies got there," says author and award-winning marketing specialist Christine Arena. Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farms and The Body Shop, Cause For Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Stung by corporate scandals and media mayhem, many companies have begun integrating terms like "sustainable business," "conscious capitalism," and "ethical business" into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard? When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate leaders find themselves at a loss. "This is because, unlike branding or accounting, there are far too few solid industry case studies that profile the success stories and how those companies got there," says author and award-winning marketing specialist Christine Arena. Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farms and The Body Shop, Cause For Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.

More books from New World Library

Cover of the book Expectation Hangover by Christine Arena
Cover of the book The Activist's Tao Te Ching by Christine Arena
Cover of the book Not a Drop to Drink by Christine Arena
Cover of the book The Hidden Beauty of Everyday Life by Christine Arena
Cover of the book Developing Intuition by Christine Arena
Cover of the book 101 Exercises for the Soul by Christine Arena
Cover of the book Secret of the Peaceful Warrior by Christine Arena
Cover of the book The Smart Couple's Guide to the Wedding of Your Dreams by Christine Arena
Cover of the book New Slow City by Christine Arena
Cover of the book Ten Things I Learned from Bill Porter by Christine Arena
Cover of the book The Collected Letters of Alan Watts by Christine Arena
Cover of the book Your Inner GPS by Christine Arena
Cover of the book Wild Mind by Christine Arena
Cover of the book Forever Ours by Christine Arena
Cover of the book And There Was Light by Christine Arena
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy