Click Fraud - Analyse und Methode zur Identifzierung

Nonfiction, Computers, Networking & Communications, Computer Security, Operating Systems, Application Software
Cover of the book Click Fraud - Analyse und Methode zur Identifzierung by Otto Diesenbacher, GRIN Verlag
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Author: Otto Diesenbacher ISBN: 9783656141136
Publisher: GRIN Verlag Publication: February 27, 2012
Imprint: GRIN Verlag Language: German
Author: Otto Diesenbacher
ISBN: 9783656141136
Publisher: GRIN Verlag
Publication: February 27, 2012
Imprint: GRIN Verlag
Language: German

Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

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Diplomarbeit aus dem Jahr 2011 im Fachbereich Informatik - IT-Security, Fachhochschule Salzburg (Informationstechnik und System-Management), Sprache: Deutsch, Abstract: Click Fraud is an upcoming and increasing challenge for all aspects of e-commerce and online-marketing. This diploma thesis tries to categorize the term click fraud. Common ways of performing click fraud (botnets, forced browser-clicks) are described and analyzed. The approaches of circumvention of click-fraud by the operators of ad- networks and searchengines are shown, as also the possibilities of afterwards detection of click fraud by companies. A framework with examples is provided to develop and analyze algorithms to detect click fraud.

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